Experience

Lead Designer – A3 Smart Home, AAA Mountain West Group, fully remote (June 2020 - current)

Senior Designer – Car Subscription, A3Ventures (a division of AAA), Berkeley, CA (October 2019 - May 2020)

Lead Designer – Shop & Data Products, RepairPal Inc., San Francisco, CA (October 2015 - November 2018)

  • Shop Dashboard – Complete B2B dashboard design for the RepairPal Certified Shop network of 2000+ independent automotive repair shops

  • RepairPal Shop Certification Web App – Transformed a manual, disjointed process spread across multiple systems and teams into a single streamlined, fully digital experience

  • Vehicle Reliability – Researched and designed proprietary data-driven tool for rating car reliability, with mobile-optimized car comparison feature

  • Shop Owners Landing Page – Redesigned primary business lead page, increasing conversion by over 200%

  • CarMax Associate Page – Designed internal shop referral tools for CarMax stores nationwide.

User Experience Designer, Smule, Inc., San Francisco, CA (April 2014 - August 2015)

  • Designer, Magic Piano app (iOS and Android), which brings in more than 50% of Smule's annual revenue

  • Redesigned Magic Piano FTUX, animations and transitions, and Songbook interface which drove significant increases in subscription attach rates, engagement and retention

  • Redesigned responsive Listen page for mobile and desktop resulting in a 300%+ increase in song playbacks

  • User Testing Lead for the design team

Design Team Manager, Performance Structures, Inc., Oakland, CA (2008 - 2013)

  • Consulted with internationally renowned artists and architects including Anish Kapoor, Herzog & de Meuron, Foster + Partners and Zaha Hadid for large-scale stainless steel sculptures and architectural features

  • Lead Design Engineer, 2012 London Olympics ArcelorMittal Orbit Tower Mirror sculptures, for artist Anish Kapoor

Designer + Founder, Blowtorch Studio, Oakland, CA (2007-present)

  • Design and production of modern home decor products, graphic design and decals

Store Planner and Fixture Designer, Mervyn’s Corporate Headquarters, Hayward, CA (2007)

Technical Designer and Space Planner, Concept Offices, Oakland, CA (2006 - 2007)

Visual Merchandiser + Window Designer, Nordstrom flagship store, San Francisco, CA (2004 - 2006)

  • Created and produced imaginative original designs for street window displays that augmented the Nordstrom brand experience

Welder + Fabricator, Custom Metal Manufacturing, Belmont, CA (2001 - 2002)

  • Fabricated a wide variety of architectural features and other custom steel work for private residences in the Bay Area

Skills

Platforms

Native mobile app design (iOS and Android) and responsive web

Process

  • Wireframes

  • UX writing

  • Task flows

  • User journeys

  • Storyboarding

  • Personas

  • Prototyping – from paper to digital high-fidelity

  • User testing – in person and online

  • A/B testing

  • Animation + easing

  • Heuristic evaluation

  • Site maps + app maps

Software + Code

  • Figma

  • Sketch

  • InVision

  • Principle

  • Flinto

  • Axure

  • Adobe CS

  • Jira

  • html

  • CSS

  • Working knowledge of Javascript

  • Advanced 3D CAD modeling skills

Education

General Assembly User Experience Design Immersive program (Fall 2013)

San Francisco State CEL Multimedia Studies Program (2009 - 2011)

  • Courses in Interaction Design, Information Architecture, JavaScript and Flash ActionScripting

Stanford University (1998 - 2001)

  • M.F.A. in Product Design, 2001

Harvard University Graduate School of Design (1997 - 1998)

  • Master of Architecture Program, first year student

Stanford University (1992 - 1996)

  • B.A. Individually Designed Major in architecture-related studies, conferred with Distinction

  • B.A. Studio Art in Design, conferred with Distinction

  • Phi Beta Kappa (1996)

  • Guilla McFarland Award in Design for outstanding undergraduate work(1996)

  • Freshman Writing Prize nominee (1993)